Winery Interior Design

Build a functional, high-ROI space for your business

See Our Recent Portfolio For Winery Interior Design

Design wineries your patrons and staff will love coming to.

356+

projects completed

21

states served

60M+

square footage designed

$2B

in project documentation

Designs that align with your brand story:

Here are some renderings of designs for Winery:

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Design wineries your patrons and staff will love coming to.

A Proven Design Process for Winery

Initial Consultation & Proposal

Creating a winery is about more than just aesthetics—it’s about crafting an experience that engages the senses. During our complimentary 30-minute consultation, we’ll explore your vision, discuss your operational flow from vineyard to tasting room, and determine if we’re the right fit.

  • You’ll receive a detailed proposal featuring curated inspiration images that align with your winery’s brand and ambiance—whether that’s a rustic Napa Valley retreat, a sleek modern estate, or a European-inspired vineyard.
  • We provide initial cost estimates, taking into account not just materials and construction but also high-end details such as custom cellar doors, barrel storage layouts, and atmospheric lighting that enhances wine presentation.
  • If you decide to move forward, simply e-sign the proposal and submit a deposit—streamlining the process so you can focus on your wine, not paperwork.

Discovery
and Onboarding

Every winery tells a story, and our job is to translate that narrative into design. We dive deep into your vineyard’s history, brand identity, and guest experience goals to ensure the space reflects the essence of your wine.

  • In our 90-minute onboarding session, we discuss everything from tasting room flow and bottle display aesthetics to production efficiency and private event accommodations.
  • Our Executive Vision Director and creative team craft a custom design brief that outlines not just the look and feel of the space but also how it will function—ensuring seamless transitions between wine production, storage, tasting, and retail.
  • Whether your winery hosts intimate gatherings or large-scale events, we design layouts that optimize space for guest movement, ensuring a natural progression from vineyard views to barrel rooms to curated tasting experiences.
  • We address critical winery-specific details, such as acoustic treatments to maintain an intimate atmosphere, temperature-controlled storage zones, and natural lighting solutions that enhance both ambiance and wine preservation.

Research & Schematic Design

Our designs are rooted in research—whether that means studying the architectural influences of Old-World châteaux or understanding the ergonomic needs of a high-end wine bar.

  • We meticulously plan tasting room layouts that allow guests to engage with the wine in an immersive way, integrating features such as custom-built wine walls, interactive tasting stations, and strategically placed windows that frame vineyard views.
  • For production areas, we focus on efficiency—ensuring seamless movement between fermentation rooms, barrel aging spaces, and bottling lines while maintaining an elegant aesthetic.
  • Wineries require specialized materials: we select finishes that balance luxury with functionality, such as reclaimed wood for warmth, stone countertops for durability, and non-porous surfaces ideal for wine spills.
  • Every element—from the curve of the tasting bar to the texture of the upholstery—is chosen to elevate the wine-tasting experience while reinforcing your brand identity.
  • A thorough financial review ensures that every dollar spent contributes to creating a stunning, high-performing winery. We present these plans alongside schematic designs for your approval.

Renderings & FF&E (Furniture, Fixtures & Equipment)

Your winery is not just a building—it’s an experience. Our high-end renderings allow you to see the full vision before construction begins, down to the flickering candlelight in your private tasting room.

  • We present cinematic 3D renderings that showcase every luxurious detail—whether it's the curve of a handcrafted tasting bar, the glow of custom pendant lighting, or the rich textures of barrel-room finishes.
  • Furniture is hand-selected to reflect the sophistication of your winery, from plush lounge seating in VIP tasting areas to refined, European-inspired communal tables that encourage conversation.
  • We source high-end, wine-resistant upholstery and durable yet elegant flooring to ensure longevity, even in high-traffic areas.
  • Custom-built wine storage and display systems are designed to seamlessly integrate function and beauty, allowing for temperature-controlled showcases or gravity-fed bottle walls that become statement pieces.
  • We provide sample materials for approval, ensuring that every detail—from the wood grain of the bar to the stone of the fireplace—matches your vision.

The Spec Book: Your Winery’s Blueprint

The Spec Book is your ultimate guide—a comprehensive, luxury-driven roadmap that ensures every detail of your winery’s design is flawlessly executed.

  • You’ll receive a beautifully bound hard copy, as well as digital PDFs and CAD drawings, detailing everything from tasting room elevations to cellar cooling system specifications.
  • The book includes in-depth lighting plans designed to highlight wine bottles and labels in the most flattering way, as well as strategic placements for accent lighting to create a warm, inviting glow.
  • We provide precise specifications for custom-designed elements, such as signature wine racks, statement-making chandeliers, or bespoke doors inspired by European vineyard estates.
  • Our team remains on call during construction to address any design clarifications, ensuring your winery is built to perfection.

Your winery deserves a design that is as refined and memorable as the wines you produce. Let HH Designers bring your vision to life with elegance, precision, and timeless sophistication.

About HH Designers and our history with Winery interior design

Over the years, HH Designers has taken the time to get to know the needs of all of our clients. We understand that wineries are in the unique position of providing a curated, luxury experience for their guests. Our goal is to create an enchanting environment that will wow your guests and have them coming back for more. 

While it can be tempting to put most of your focus on your tasting room, it might be better to focus on creating multi-use spaces, indoor and outdoor seating, and an inviting shopping experience — all of which can impact your ROI. 

We encourage our winery owners to allow us to create a space that encourages their guests to feel at home to explore and indulge.

Design wineries your patrons and staff will love coming to.

No matter where your Winery is, we execute beyond expectation

Whether you’re located in Napa Valley, California, or Palisade, Colorado, creating a space with allure and intrigue is what we do. We aim to exceed your expectations by impressing you and your guests with a design that marries form and functionality.

We’re not limited by location. We’ll create a beautiful space that’s geared toward comfort and convenience — even if it’s off the beaten path.

We love bringing our client’s visions to life, no matter where they are.

FAQs About Our Design Services For Winery

How does HH Designers work to meet the needs of wineries?

Wineries are positioned to offer a unique and tantalizing experience for every guest. Whether it’s for business or leisure, people gravitate to wineries for meetings, weddings, and intimate dinners.

As a winery owner, your priority is to ensure your guests return again and again. As winery designers, our priority is to make sure you can share your craft in a space you’re proud of. 

Seeing our client’s reactions to their dream winery come true is what we love. And what’s even better is knowing our clients have a winery worth sharing with the world.

Comfort, elegance, and outstanding design elements will set you apart from your competition.

Do you only help wineries in New Jersey?

We got our start in New Jersey, but as an international design firm, we are never limited by location. We love helping wineries all over the country visualize and materialize the winery of their dreams. 

Our focus is to always create a space that meets your needs and exceeds your expectations. 

Don’t let your location limit your vision for your winery, contact HH Designers today. 

How much do your design services cost for wineries?

Creating a winery that matches your vision to the space you have available comes with many variables. Every vineyard and the structures it contains is different, so every winery we design is one-of-a-kind.

We factor in the landscape, square footage, materials, fixtures, natural elements, resources needed, and your design preferences. From there, we plan the winery that brings your concepts to life, while keeping your ROI at top-of-mind.

Once we know that we can produce the winery you’ve been dreaming of, while staying within your budget, we’ll prepare an estimate. Our team will walk you through every line item so that you’ll know exactly what to expect. No surprises, ever.

How can HH Designers help design a tasting room that aligns with our winery’s brand and atmosphere?

At HH Designers, we understand that a winery’s tasting room is the heart of the customer experience. We specialize in designing spaces that not only reflect the unique character of your winery but also provide a welcoming environment for visitors to engage with your wine. From selecting the perfect materials to crafting the ideal lighting and flow, we create tasting rooms that highlight your wine in the best possible way while ensuring comfort and an unforgettable experience for guests.

How do you design a functional barrel room that also adds to the winery's aesthetic?

Barrel rooms are critical to a winery's operations, but they also offer an opportunity to showcase your craftsmanship. HH Designers creates barrel rooms that blend functionality with style, ensuring the room is properly temperature-controlled and organized for optimal storage while adding architectural elements that enhance the space. Whether it’s through exposed beams, unique shelving, or wine storage displays, we design barrel rooms that complement the atmosphere of your winery and keep everything running efficiently.

What specific considerations do you take into account when designing a winery production area like a crush pad or fermentation room?

When designing production spaces like crush pads or fermentation rooms, HH Designers focuses on both operational efficiency and practicality. We understand that these areas require high-level functionality, including proper ventilation, water management, and space planning. Our designs ensure that these spaces support smooth workflow, ease of access to equipment, and safety for staff, all while maintaining the aesthetic coherence of your winery. From selecting durable, easy-to-clean materials to planning efficient layouts, we tailor the design to meet the specific needs of your winemaking process.

See Our Other Interior Design Specialties

While we specialize in Design wineries your patrons and staff will love coming to., that’s not all we do. Our team of 30+ has many areas of expertise.

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